THE JOY FIRST™ REVOLUTION BEGINS…
November 28th
#joyfriday
Let’s create a joy first world
What is it?
Let’s Take Back ‘Black Friday’
This is your invitation to join me in a beautiful rebellion.
This year on black Friday, let’s fill our social feeds with joy in this crowd-sourced campaign to activate human hope.
How will it work?
1. Plan
Tell your team, tell your audience, pre-schedule posts on instagram, facebook and x for Nov. 28th. Invite your friends >
2. Post
Post reels, stories, carousels, go live and do static posts sharing your joy- as many as you can, all day on Nov. 28th. USE ORANGE
3. Engage
Why Orange?
The Color of Joy
According to Color Psychology orange is the color of joy.
It’s also connected to physical comfort, abundance, play (and it can even be a little bit sensual ooh la la).
So use ORANGE as much as you can in your posts and stories and videos to really amp-up the joy. Wear orange, share orange, let’s fill the feeds with orange!
What should I post?
The goal of #joyfriday is to spend one day sharing as much joy as possible. So share joyful words, photos, music & videos:
- Share quotes about Joy (see below)
- Express your genuine gratitude
- Elevate someone you find inspiring
- Tell a story about joy
- Dance / Sing / Tell a joke
- Draw / Paint / Garden
- Explore nature
- Share animals
- Share your family
#joyfriday
Join the Joy Friday Fan Squad
Sign up to join our “Joy Team” and we’ll send you updates about our progress, canva templates to share, and invitations to WhatsApp Group plus extra special workshops, to help spread the joy message.
TO MAXIMIZE FEELINGS OF JOY…
Use and Share as much ORANGE as you can
(even if it’s not typically your color)
What shouldn’t I post?
Money, marketing and commerce are awesome – but these posts are not about that.
Of course you can still promote a black friday offer on November 28th if that’s your plan… but please don’t do it in these posts. Be cool. Don’t sell stuff in the #joyfirst feed.
Using this campaign to promote your business is NOT the vibe… it violates the sentiment of this joyful little rebellion.
Who is behind this
Hi, my name is Nic.
I am an Author, Speaker and Brand Architect, with special expertise in Design & Colour Psychology. I’ve spent over 20 years curating, capturing, studying and selling joy.
My team and I leading a quiet rebellion against the systems that oppress and repress, by attempting to activate more purpose, joy and positive impact in the lives and businesses of everyone we meet.
#joyfriday is our first radical act in our dream of large-scale joy activation.
We are on a mission to help create a Joy First™ world
The aim of #joyfriday is for just one day each year, to take back control of the channels and narratives that can be so toxic, and use their powers to spread hope instead of harm.